云南特色的中医药文化创意产业发展探析  

Research on the development of Chinese traditional medicine culture and creative industry with local characteristics

作　　者：杨扬[1] 黄莺[1] 章涤凡[1] 

机构地区：[1]云南中医学院,云南昆明650500

出　　处：《卫生软科学》2015年第10期605-608,共4页Soft Science of Health

基　　金：云南中医学院校级重点学科资助项目"云南地域特色的中医药文化创意产业发展研究"(XK201354)

摘　　要：以文化创意产业资源和文化创意产业模型为基础理论,结合云南实际,对云南特色的中医药文化资源进行梳理,归纳出云南的两大中医药文化资源,即民俗文化资源和城市文化资源,分析了云南中医药文化创意产业的发展现状及存在的问题,对云南特色中医药文化创意产业发展进行了初步构想。In this paper, it takes cultural and creative industry resources and cultural and creatie industry model as basic theory, combines with actual situation in Yunnan, teases traditional Chinese medicine and cultural resources with Yunnan characteristics. Summarized two major Chinese medicine culture resources in Yunnan, those are folk culture resources and city culture resources. It analyzes the development present situation and the existing problems of the Yunnan traditional Chinese medicine culture and creative industry. At last, it preliminarily conceives the development of traditional Chinese medicine cultural and creative industries in Yunnan characteristics.

关 键 词：文化创意产业 中医药文化资源 发展模式 

分 类 号：R2-0[医药卫生—中医学]