政府农业信息网站影响力评价与提升策略研究——基于各省政府农业信息网站的实证分析  

Study on the Influence Evaluation and Improvement Strategies of the Government Agricultural Information Websites: Based on the Empirical Analysis on the Agricultural Information Websites of Provincial Governments

作　　者：王云娣[1] 

机构地区：[1]浙江师范大学图书馆,金华321004

出　　处：《图书情报工作》2015年第16期102-109,共8页Library and Information Service

基　　金：国家社会科学基金项目"面向城乡公共服务均等化的信息资源公益性开发研究"(项目编号:13BTQ008)研究成果之一

摘　　要：[目的/意义]探索建立一套科学的政府农业信息网站评价指标体系并开展实证研究,以引导其更好地开展普遍服务、公平服务和优质服务。[方法 /过程]在借鉴国内外政府网站影响力评价研究成果的基础上,构建政府农业信息网站影响力评价指标体系,包括3个一级指标、8个二级指标,并运用层次分析法得出各指标在评估体系中的权重,然后运用该评价指标体系对"中国农业信息网"链接的31个省市、自治区、直辖市的农业网站的影响力开展评价。[结果 /结论]31个政府农业信息网站影响力得分分布在3.81-65.61分之间,平均得分为19.04分,总体得分非常低。安徽农网以65.61分位居榜首,也是唯一超过60分的网站。得分较高者以东部省份居多,而得分低者以西部省份、工业化程度高的直辖市为主。政府部门应从网站的有效性、服务性、互动性和粘黏性4个方面着手,提升政府农业信息网站的影响力。[ Purpose/significance ] This paper aims to establish a scientific evaluation index system and make an em- pirical analysis, to conduct the government agricultural information websites to better perform universal, impartial and quality services. [ Method/process ] Based on previous research achievements on the influence evaluation of the govern- ment agricultural information websitesat home and abroad, the “Evaluation Index System on Government Agricultural In- formation Websites” is constructed. The index system consists of 3 dimensions and 8 second-level indicators. Analytic hier- archy process is used to determine the weight of each indicator. Then the evaluation index system is used to evaluate the in- fluence of agricultural websites in 31 provinces, autonomous districts and municipalities linked on the “Chinese Agricul- tural Information Web” （www. agri. cn）. [ Result/conclusion] The Web influence of the 31 government agricultural infor- mation websites is found to be fairly low, with the grades range from 3.81 to 65.61 and the average score of 19.04. The Agricultural Web of Anhui Province ranks first with the only over - 60 score, 65.61. Most eastern provinces lead the list, while the western provinces and the more industrialized municipalities lag behind. The government sectors should start with the usefulness, serviceability, interactivity and adherence of websites, to improve the influence of the government agricul-tural information websites.

关 键 词：政府网站 农业信息 影响力 评价指标 提升策略 

分 类 号：D63[政治法律—政治学]