广东省垂直电子商务与区域产业集群联动发展分析  

Analysis on the Linkage Development of Vertical E-commerce and Regional Industry Cluster in Guangdong

作　　者：孙翎[1] 迟嘉昱[2] 

机构地区：[1]中山大学岭南学院 [2]中山大学管理学院

出　　处：《中大管理研究》2015年第2期120-133,共14页China Management Studies

基　　金：国家自然科学基金项目(70902025)和(91124004);广东省软科学项目(2010B070300043);中央高校基本科研业务费专项资金的的阶段性成果

摘　　要：广东的产业集群正面临着巨大的转型升级压力,垂直电子商务能够降低集群企业的交易成本、拓展产业集群的市场空间、从而为产业集群的转型升级提供了一条现实的途径。目前尽管广东垂直电子商务网站的数量众多,但产业集群的垂直电子商务普及率和总体应用水平仍然较低,且存在着重复建设等问题,这主要受制于集群企业的信息化基础薄弱、电子商务基础设施薄弱、以及缺乏品牌知名度等因素。政府应坚持企业的主导地位,紧密结合实体经济,对各集群的垂直电子商务进行分类指导,同时应加快制定产业集群垂直电子商务平台的整体规划,加强电子商务基础设施的建设,推进垂直电子商务的示范工程和跨区域、跨集群的垂直电子商务网站联盟建设。The cluster enterprises in Guangdong are facing the enormous pressure of the transformation and upgrading. As there is a very close two-way linkage relationship between the vertical e-commerce and industry cluster, the development of vertical e-commerce provides a realistic way for the transformation and upgrading of industrial clusters. By surveying on Guangdong vertical e-commerce websites, the authors found that although there are a lot of vertical e-commerce websites in Guangdong, the penetration rate and the overall application level of vertical e-commerce in industrial clusters are low, which do not match with the development level of industrial clusters in Guangdong. There is still the problem of redundant construction. Vertical e-commerce sites created by the enterprise are always better than those developed by the government and industry associations on the quantity, quality, and the updating speed. The development of Guangdong vertical e-commerce is mainly restricted by the weak information base and the lack of brand awareness of the cluster enterprises, as well as the weak e-commerce infrastructure. In the construction of vertical e-commerce, the government should adhere to the dominant position of enterprises, keep a close connection with the real economy, classify and guide the vertical e-commerce in each cluster separately. Besides this, the government also should enhance e-commerce infrastructure, promote the vertical e-commerce demonstration project and cross-regional, inter-cluster vertical e-commerce website alliance.

关 键 词：产业集群 垂直电子商务 联动发展 

分 类 号：F724.6[经济管理—产业经济] F127