外部规模经济、差异产品与创新驱动视角下地板竞争优势  

External Economy of Scale,Differentiated Product and the Reconstruction of Flooring Competitive Advantages from the Perspective of Innovation-Driven

作　　者：姜书竹[1] 

机构地区：[1]山东工商学院经济学院,山东烟台264005

出　　处：《林业经济问题》2015年第5期407-411,共5页Issues of Forestry Economics

摘　　要：以新贸易理论为基础,分析了中国地板产业的外部规模经济和差异产品现象,并讨论了中国地板出口竞争优势的来源。结果表明:中国地板的国际竞争优势不仅来自于比较优势,外部规模经济也是中国地板产业取得成本领先优势的重要原因,而差异产品则是非价格竞争优势的来源。要进一步提升地板的国际竞争优势,必须依靠创新驱动,即政府需要打造有利于企业技术创新的制度环境;地板企业应该重视技术创新战略及加大研发投入、打造个性化的品牌、进行销售渠道创新。Based on new trade theory,this paper analyzes those phenomenons of external scale economy and differentiated product in Chinese flooring industry,and discusses the source of Chinese flooring export competitive advantage. It is thought that Chinese flooring＇s international competitive advantage come from not only comparative advantage,but also from external scale economy,and differentiated product is the source of non-price advantage. In order to improve the flooring＇s international competitive advantage,it＇s needed to depend on innovation-driven,that is to say,the government should build an institute environment that is helpful to enterprises＇ technology innovation,flooring enterprises should pay attention to technology innovation strategy and increase RD input, build personalized brand,innovate distribution channels.

关 键 词：外部规模经济 差异产品 创新驱动 地板 竞争优势 

分 类 号：F326.25[经济管理—产业经济]