中医药科研院所新闻宣传工作探索——以中国中医科学院新闻工作为例  

On the News Propaganda of the China Academy of Chinese Medical Sciences--the News Work of China Academy of Chinese Medical Sciences as an Example

作　　者：冯磊[1] 付中学[2] 

机构地区：[1]中国中医科学院新闻办公室,北京100700 [2]中国中医科学院西苑医院,北京100091

出　　处：《中医药导报》2015年第19期26-28,共3页Guiding Journal of Traditional Chinese Medicine and Pharmacy

基　　金：国家中医药管理局中医药法制建设项目(SATCM-2014-FZ06);北京市海淀区科普项目(KP2013019)

摘　　要：为满足群众对中医药知识的需求,加强中医药新闻宣传,中国中医科学院抓住中医药行业的发展机遇,理顺工作思路,加强新闻素质培养,建立规范机制,搭建宣传平台,抓好专题策划,建立应急机制,取得了良好的宣传效果,建立了广泛合作的新闻平台。In order to meet people＇s growing demand for knowledge of Traditional Chinese Medicine（TCM） and to strengthen the publicity of TCM, China Academy of Chinese Medical Sciences（CACMS） seizes the opportunity for the development of Chinese medicine industry to enhance the promotion of TCM.CACMS has set up clear working plans, strengthened trainings for media literacy, established standardized mechanisms, built a platform for the promotion of TCM, focused on planning special topics, and established the mechanism of emergency management. All these woke enhanced the publicity of TCM, and established a media platform for extensive cooperation.

关 键 词：中医药 科研院所 新闻策划 

分 类 号：R197[医药卫生—卫生事业管理]