品牌家具专卖店展示空间设计研究  

The Analysis of Elements of the Brand Furniture Store Display Space

作　　者：杨颖旎 郭洪武[1] 

机构地区：[1]北京林业大学材料科学与技术学院,北京100083

出　　处：《家具与室内装饰》2015年第10期110-111,共2页Furniture & Interior Design

摘　　要：品牌家具专卖店展示空间是表达品牌文化,展现品牌内涵与品牌魅力的重要场所。展示空间设计直接影响着家具产品所带给人们对设计元素的感知和印象。通过品牌家具专卖店的展示,人们才能从中更加深刻了解家具产品的设计内涵和家具企业的文化理念。本文从设计要素出发,分析了展示空间的陈列方式、空间秩序和方向限定等要素的特点,探索了灯光照明和色彩搭配与展现品牌家具产品魅力之间的关系,探究了富有逻辑性的品牌家具专卖店展示空间的设计方法,从而拓宽了品牌家具专卖店展示设计的创意思维。Brand furniture store display space is the embodiment of brand culture, which is an important place showing the brand connotation and the charm of the brand. Display space design has a direct impact on the perception and impression of people on the furniture products. Through the display of the brand furniture store, people can be more profound understandmg of the furniture product design connotation and the cultural idea of furniture enterprise.At first, this paper will start from the display elements, analyzing the characteristics of the space order, the direction. It also approaches to the relationship of the lighting and the color collocation with the charm of brand furniture. Meanwhile it explores the rich logic of the brand furniture store display space design methods, expanding the brand furniture store display design creative thinking.

关 键 词：品牌家具 专卖店 展示空间 设计要素 

分 类 号：TU247[建筑科学—建筑设计及理论]