国际体育制造业承接发展与策略取向  

Development and Strategy Orientation of Undertaking International Sports Manufacturing Industry

作　　者：王结春[1] 项亚光[2] 

机构地区：[1]安徽师范大学体育学院,安徽芜湖241000 [2]皖西学院体育学院,安徽六安237000

出　　处：《成都体育学院学报》2015年第5期66-69,110,共5页Journal of Chengdu Sport University

基　　金：安徽省哲学社会科学规划课题(AHSKY2014D97);安徽省高校省级质量工程项目(2014jyxm074);国家哲学社会科学基金项目(10CTY014)

摘　　要：为研究我国产业转移承接地体育制造业发展策略取向,特运用文献资料法、数理统计法等对四次国际体育制造业承接的发展策略取向作了相关梳理。研究认为承接地呈现出放宽审批条件,扶持竞争市场;汲取外来技术,创建自主品牌;重视民族性主体体育推介,挖掘体育用品新市场;重视用户体验,专注研发创新的策略取向。这些取向对我国欠发达地区体育制造业承接就有一定借鉴意义。各承接地应积极引导、帮扶体育用品市场;重视技术摄取,挖掘新型市场;要建设民族性体育主线,发展体育制造业;要依赖民族特色体育资源,开发体育用品需求市场。The paper,depending on the methods of literature,mathematical statistics and so on,analyzes the transfer and development strategy orientation of international sports manufacturing industry,believing that the undertaking places are characterized by their flexible approval policies,efforts of supporting market competition,absorption of foreign technologies,creating self- owned brands,emphasis on the introduction of national sports,development of new sports markets,attention to user experience and devotion to research and innovation. These orientations provide some references for China＇s underdeveloped areas to undertake sports manufacturing industry.

关 键 词：体育制造业 国际产业承接 产业转移 体育产业 策略 

分 类 号：G80-05[文化科学—运动人体科学]