丝绸之路中国段文化旅游展示与体验创新服务模式探讨  

Cultural Tourism of the Chinese Section of the Silk Road and a Discussion on Creating New Service Methods

作　　者：吴健[1,2,3,4,5] 俞天秀[1,2,3,4] 

机构地区：[1]敦煌研究院,文物数字化研究所,甘肃敦煌736200 [2]国家古代壁画与土遗址保护工程技术研究中心,甘肃敦煌736200 [3]古代壁画保护国家文物局重点科研基地,甘肃敦煌736200 [4]甘肃省古代壁画与土遗址保护重点实验室,甘肃敦煌736200 [5]浙江大学,浙江杭州310013

出　　处：《敦煌研究》2015年第5期111-114,共4页Dunhuang Research

基　　金：国家科技支撑计划课题“基于丝绸之路(中国段)主要文化遗产资源的文化旅游服务系统应用示范”(2012BAH43F06)

摘　　要：通过丝绸之路中国段文化遗产分类、调研、整理,结合文化旅游需求进行价值挖掘,利用文物数字化技术对丝绸之路中国段文化遗产进行全方位、多角度、深层次的数据采集、处理和加工及成果梳理,探索出一种文化旅游展示与体验的方式。展览通过整体设计、精心的组织、合理的安排、主题的突显、完美的策划、巧妙的构思,以数字技术为支撑,全面展示了丝绸之路及敦煌石窟艺术精华,展览虚实结合、动静相依,使得科技与艺术高度融合并相得益彰,解决了丝绸之路文化遗产数量多、分布广,部分文化遗产所处的自然环境恶劣、交通不便、通信不畅等因素所造成的游客无法亲临现场参观体验的困惑和遗憾。以兰州敦煌艺术馆"敦煌艺术走出莫高窟——数字敦煌展"为示范,营造了良好的数字文化展示环境,满足了观众多种需求和个性化的文化体验,形成了丝绸之路中国段文化旅游展示与体验创新服务模式,初步实现科技支撑、文化体验、时空旅游、服务引领的目的和宗旨。By classifying, investigating, and reorganizing the cultural heritages of the Chinese section of the Silk Road, by exploring their values based on cultural tourism requirements, and through comprehensive, mul-ti-perspective data gathering and processing using digital technologies, a cultural tourism representation and ex-perience has been explored. This exhibition based on digital technologies comprehensively show the essence of both the Silk Road and Dunhuang cave arts through its design, elaborate organization, reasonable arrangement, clear themes, perfect planning, and ingenious ideas. It presents a perfect combination of technologies and art through either virtual tours or real displays. Because the cultural heritage of the Silk Road is so widely distributed in such large quantity, including some out-of-the-way sites in harsh natural environments lacking communi-cation signals, tourists cannot visit or experience them on the spot. Now this problem has been solved by digital technologies. For example, the “Dunhuang Art from the Mogao Grottoes-Digital Dunhuang Exhibition” in the Dunhuang Art Museum in Lanzhou produces a good environment for digital cultural exhibition, meets di-verse tourist needs and personalized cultural experiences, forms an innovative service mode for cultural tourism on the Chinese section of the Silk Road, and accomplishes the fundamental aims of scientific support, cultural experience, space-time tourism and service-orientation.

关 键 词：丝绸之路 文化旅游 数字展陈 创新服务模式 

分 类 号：K879[历史地理—考古学及博物馆学]