微信对主流意识形态影响的传播学分析  

Communication Analysis of Wechat Effect on Mainstream Ideology

作　　者：李馨 陈永福[2] 

机构地区：[1]福州晚报,福建福州350000 [2]福州大学学生处,福建福州350108

出　　处：《闽江学院学报》2015年第4期36-40,共5页Journal of Minjiang University

摘　　要：新媒体的发展日新月异,微信已经成为继博客、微博之后又一主流社交软件,并对社会主流意识形态产生深刻的影响。微信对主流意识形态的影响具有很鲜明的特点,在传播过程中符合"5W传播模式"。当前,应从坚持正确的政治导向、构建绿色微信文化、加强政府监管力度等方面加强微信管理,强化主流意识形态建设。With the rapid development of new media,Wechat,which has become another kind of main social software since blog and microblog,has a profound effect on social mainstream ideology.The effect of Wechat displays distinctive features and the dissemination process of Wechat fits the ＂5W＂model of communication. At present,the administration of Wechat and the construction of mainstream ideology should be strengthened from the following three aspects： to adhere to the correct political direction,to build a healthy Wechat culture and to enhance the governmental supervision.

关 键 词：微信 主流意识形态 传播学分析 

分 类 号：G206[文化科学—传播学]