传统金融业鉴于零售业的研究——基于“全家”模式的视角  

Research on traditional financial industry concerning retail industry——Based on the perspective of the "Familymart" mode

作　　者：鲁逸斐 陈洁如[1] 刘元昌[1] 乔株畅 万超[1] 

机构地区：[1]上海金融学院,上海201209

出　　处：《企业技术开发》2015年第9期57-58,71,共3页Technological Development of Enterprise

基　　金：上海金融学院创新创业项目"金融市场模式的初步研究与分析"(201411639022)

摘　　要：业界目前对于传统金融的改变方式仅仅停留在从传统金融本身找原因,而当我们回过头来审视最基础的零售业时,会发现零售业的推广模式而同样可以被复制在传统金融业上。The current enterprise circle merely lingers on traditional finance itself when seeking the reasons of change mode of traditional finance,however,when returning to look at retail industry,the very fundamental industry,we will found that the popularization mode of retail industry can also be duplicated in traditional finance.

关 键 词：全家优势 传统零售业 零售业的亮点 

分 类 号：F832[经济管理—金融学]