“你美就仿你”:仿拟的“同省异效关模式”  

"If You Seem Charming,I'll Copy You" : CEVER Model for Parody

作　　者：侯国金[1] 

机构地区：[1]华侨大学外国语学院,福建泉州362021

出　　处：《黔南民族师范学院学报》2015年第5期40-48,共9页Journal of Qiannan Normal University for Nationalities

基　　金：国家社科项目"语用翻译学:寓意言谈翻译研究"(12BYY017);华侨大学高层次人才项目"从语用翻译学到寓意言谈的翻译问题"(15SKBS102);华侨大学研究生教改项目"普通语言学"(14YJG08)阶段性成果

摘　　要：以仿拟的五"何"为题,先阐述了"何为仿拟"、"何以用仿拟",指出仿拟的语用标记价值主要在于"趋同省力"和"变异取效"的和谐张力。关于仿拟的盛行,指出这是"你美就仿你"的常人心理,也符合词汇—构式语用学的学理。关于"仿拟何以运作",借用良构仿拟语用条件,并提出仿拟的"同省异效关模式"。最后,就"仿拟何须推而广之"讨论了四点注意事项。This paper centers round five WH-questions about parody. First with regards ＂ What is parody？＂ and ＂Why parody？＂, this paper holds that the pragmatic markedness value （PVM） lies in the harmonious tension between convergence-economy and variation-effectiveness. About popularity of parody, this paper maintains that it arises out of the common mentality of ＂If you seem charming, I＇ll copy you. ＂ , going in line with the principles and rules of lexico-eonstructional pragmatics. In terms of the mechanism and conditions of well-formed parody, this paper adopts Jiang Qingsheng＇s five ＂pragmatic conditions＂ while formulating a ＂ Model of Convergence-Economy, Variation-Effectiveness and Relevance＂ （CEVER）. In the end, with a brief discussion of ＂ Why popularize parody？＂, this paper finishes by some precautions.

关 键 词：语用修辞学 仿拟 语效 仿点 语用标记值 

分 类 号：H030[语言文字—语言学]