试论营销价值观的五个层次  

Discussing on thefive levels of marketing value

作　　者：苏兰君[1] 

机构地区：[1]北京信息职业技术学院,北京100018

出　　处：《北京财贸职业学院学报》2015年第5期31-34,共4页Journal of Beijing College of Finance and Commerce

基　　金：全国教育科学"十一五"规划教育部重点课题<职业教育中价值观教育的比较研究与实验>(课题编号:DJA060170)子课题<营销价值观在营销职业人才培养中的研究与实验>的成果

摘　　要：营销价值观,简单说来即人们对市场营销的意义、作用、效果和重要性的总体评价。营销价值观是市场营销的灵魂。营销价值观及其体系的层次结构由低到高依次为营销产品与服务,营销顾客问题解决方案,营销顾客最大价值,营销顾客成功,营销爱、快乐、幸福。提高营销人的品德和心灵境界是营销价值观提升的核心,树立"爱出者爱返、福往者福来,成就他人就是成就自己"信念,用高层次营销价值观影响顾客、合作伙伴等营销参与者使其高尚起来。In simple terms, marketing value is people＇ s overall evaluation to the significance, function, effect and importance of the marketing. Marketing value is the soul of the marketing management. Marketing value and the hierarchical structure of the system serve for the marketing products from low to high, solve problems for the marketing customers, marketing customer value, customer success, love, joy and happiness. Improve the marketing person＇ s moral character and spiritual realm is the core of the promotion of marketing values, set up the faith of ＂help others, and achieve ourselves＂ , influence customers and cooperative partners with high level marketing value, and make all of the marketing participants become noble.

关 键 词：营销价值观 营销灵魂 层次 

分 类 号：F014.5[经济管理—政治经济学]