河北省桃产业市场需求特征的实证研究  

Empirical Research on the Characteristics of the Market Demand of Peach Industry in Hebei Province

作　　者：张金良[1] 范建新[2] 马永青[1] 

机构地区：[1]河北农业大学经贸学院,河北保定071001 [2]河北省保定市满城区农业局,河北满城072150

出　　处：《北方园艺》2015年第21期189-193,共5页Northern Horticulture

基　　金：保定市社科规划资助项目(201301070);河北省社科基金资助项目(HB14YJ039);河北省科技厅资助项目(12457509);现代农业产业技术体系建设专项资金资助项目(CARS-31-3-2)

摘　　要：需求决定生产,经营者应该根据市场需求的特征来配置稀缺的资源。由于鲜桃属于日常消费品,理论上认为对桃产业的市场需求分析实质上就是对消费者的购买行为的分析。因此,现以市场问卷为调查工具,通过收集实际数据,以产业经济学、市场营销学的相关理论为分析工具,来寻求购买者的消费偏好,探寻河北省桃产业的发展规律。Demand determined production,so operators should allocate scarce resources according to the characteristics of the market＇s demand.Because the fresh peach belonged to daily consumer goods,it was true that the analysis of the market demand of peach industry was essentially the analysis of consumer＇s behaviour.Therefore,this paper took the market questionnaire as survey tool,by collecting the actual data,based on relevant theories of industrial economics and marketing analysis tools,to seek the consumer preference of buyers and explored the development regularity of peach industry in Hebei Province.

关 键 词：河北省 桃产业 市场需求 

分 类 号：S662.139[农业科学—果树学]