乌蒙山片区永善县旅游发展研究  

Research on Tourism Development of Yongshan County in Wumeng Areas

作　　者：刘祥恒[1] 罗明义[1] 

机构地区：[1]云南大学工商管理与旅游管理学院,云南昆明650500

出　　处：《四川旅游学院学报》2015年第6期72-76,共5页Journal of Sichuan Tourism University

摘　　要：永善县作为国家级贫困县,发展旅游业有助于其脱贫致富,因此实施科学合理的旅游发展对策就显得非常重要。文章从分析永善县旅游发展现状切入,深入分析了永善县旅游发展面临的主要问题和困难,然后从游客的人口统计特征,游客的出行方式、出行目的、逗留时间、旅游消费情况以及游客对永善旅游发展的认知等方面分析了永善旅游市场特征,最后提出了永善旅游今后发展的主要对策。Yongshan is a state-labeled poor county, and scientific tourism development will help to eliminate poverty in this area. The paper starts with an analyzes of the status quo, difficulties and problems of its tourism development, continues with an exploration of its tourism market in terms of tourist numbers, means of transportation, travelling goals, duration of stay, tourists consumption and their cognition of Yongshan tourism, and concludes with strategies for future tourism development of this area.

关 键 词：永善县 旅游市场特征 问题 对策 

分 类 号：F590.3[经济管理—旅游管理]