基于品牌形象的湘潭城市色彩规划设计  

Xiangtan Urban Color Plan and Design Based on the City Brand Image

作　　者：马小强[1] 

机构地区：[1]湘潭职业技术学院,湖南省湘潭市411102

出　　处：《职大学报》2015年第5期113-115,共3页Journal of the Staff and Worker’s University

基　　金：2014年湖南省教育厅科学研究项目<湘潭城市CI视觉识别系统建立与传播设计研究>(课题编号:14C1116)

摘　　要：城市色彩彰显着城市的文化底蕴和城市个性,展示着城市品牌形象。本文针对湘潭城市色彩应用中的乱象,对影响城市色彩的地域、物产、人文等特征进行了具体分析,并为湘潭的城市色彩规划设计给出了相应的对策,提出不仅要引入城市主色彩体系,还要和谐搭配城市色彩,更要通过建立健全城市色彩规划设计管理标准的办法来确保城市色彩规划落到实处,从根本上解决目前湘潭城市规划建设中色彩应用的乱象。The urban color shows the city＇s cultural heritage and city personality, and shows the city brand image. This paper aims at the chaos of the application of urban color in Xiangtan, analyzing the region, natural resources and cultural characteristics that impact the urban color, and giving the corresponding countermeasures for Xiangtan urban color plan and design. It proposed that they not only should introduce the urban color system, but also should match the urban color harmoniously, and to ensure the implement of urban color planning through the establishment of sound urban color plan and design management standards, fundamentally solve the current chaos of color application in Xiangtan city plan and construction.

关 键 词：湘潭 视觉形象 城市色彩 规划设计 

分 类 号：TU115[建筑科学—建筑理论] TU984