纺织技术类大学学报发展的SWOT分析与思考——以《西安工程大学学报》为例  

SWOT Analysis and Reflection of The Development of Textile Technical University Journals——A Case Study of Journal of Xi'an Polytechnic University

作　　者：赵放[1] 武晖[1] 

机构地区：[1]西安工程大学学报编辑部,陕西西安710048

出　　处：《技术与创新管理》2015年第6期570-573,590,共5页Technology and Innovation Management

摘　　要：为了探讨纺织技术类高校学报在当前形势下的发展途径,引入管理学中的SWOT模型分别对《西安工程大学学报》存在的优势、劣质、机遇和挑战进行分析和探讨,从而明确学报的定位和发展方向,并在此基础上提出了《西安工程大学学报》的战略选择和路径探讨,希望为我国纺织技术类学报提供一定的借鉴。In order to explore the developing method of the textile technical university journals,SWOT strategy was introduced to analyze the strength,weakness,opportunity and threat of Journal of Xi＇an Polytechnic University so as to get a whole understanding of its position and development direction. Based on the study above,the future development ideas was put forward,which could provide reference to the textile technical university journal.

关 键 词：《西安工程大学学报》 SWOT分析 纺织技术类高校学报 

分 类 号：G23[文化科学]