基于IPA分析法的安溪茶文化旅游发展对策  

Anxi tea culture tourism development countermeasures based on the IPA analysis

作　　者：郑小敏[1] 修新田[2] 洪小燕[3] 纪金雄[3] 

机构地区：[1]福建农林大学金山学院,福建福州350002 [2]福建农林大学科学技术发展研究院,福建福州350002 [3]福建农林大学安溪茶学院,福建泉州362400

出　　处：《福建农林大学学报（哲学社会科学版）》2015年第5期83-87,共5页Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences)

基　　金：国家林业局林业软科学研究项目(2015-21R);福建农林大学青年教师科研基金项目(2013xj j33)

摘　　要：随着慢旅游、养生旅游理念的盛行,茶文化旅游成为一种新风尚。在对安溪茶文化旅游产品、旅游营销等现状进行分析的基础上,采用IPA分析法分析安溪茶文化旅游发展的影响因素,从提高茶文化旅游产品参与性,增加茶文化旅游文化内涵;打造茶庄园旅游品牌,开展多元联合营销;完善茶文化旅游配套设施建设,提升茶文化旅游综合管理水平;保持良好的自然环境,营造浓厚的茶文化旅游氛围等4个方面提出安溪茶文化旅游发展的对策建议。As the concept of slow tourism and health tourism become popular,the tea culture tourism has become a new fashion.Based on analysis of the status quo of tourism products and tourist marketing of Anxi tea culture,IPA analysis is applied to explore the factors affecting Anxi tea culture tourism development. Accordingly the countermeasures of Anxi tea culture tourism development are proposed in terms of improving the participatory of tea culture tourism products,increasing the culture and novelty of tea culture tourism; building the tourism brand of tea manor,conducting the diversified joint marketing; improving the tea culture tourism infrastructure construction,promoting the tea culture tourism integrated management level; keeping a good natural environment,building strong tea culture tourism atmosphere,etc.

关 键 词：茶文化旅游 茶庄园 IPA分析法 

分 类 号：F592.7[经济管理—旅游管理]