“互联网+”在休闲观光农业中的应用  

The Application Research on Leisure Sightseeing Agriculture with Internet Plus

作　　者：张鸣峰 胡永进[1] 

机构地区：[1]江苏农林职业技术学院,江苏句容212400

出　　处：《安徽农业科学》2015年第30期135-136,139,共3页Journal of Anhui Agricultural Sciences

基　　金：教育部人文社会科学研究项目(13YJC880008)

摘　　要：2015年越来越多的行业运用"互联网+"为行业创造更多的价值,笔者基于休闲观光农业的现状,从服务形式、游客参与度、营销方式、文化内涵、评价体系方面分析了休闲观光农业行业发展和营销推广中存在的问题,提出利用"互联网+"的技术和手段解决这些问题的方法和措施。More and more industries apply ＇ Internet Plus＇ to create more value for the industry in 2015. On the basis of elaborating the cur- rent situation in leisure agriculture, the problems existing in development and marketing promotion of leisure agricuhure were analyzed from as- pects of service form, tourist participation degree, marketing way, culture connotation and evaluation system, the methods and measures for these problems applying Intemet Plus techniques were raised.

关 键 词：“互联网+” 休闲观光农业 网络营销 

分 类 号：S126[农业科学—农业基础科学]