沙发客与沙主旅游交往行为研究  

A Study on the Tourism Communicative Behaviors between Couch-surfers and Hosts

作　　者：段圣奎[1] 张丽[2] 姜辽[3] 

机构地区：[1]淮阴师范学院历史文化旅游学院,江苏淮安223300 [2]江苏食品药品职业技术学院酒店与旅游管理学院,江苏淮安223003 [3]中山大学旅游学院,广东广州510275

出　　处：《旅游科学》2015年第3期49-58,共10页Tourism Science

基　　金：国家自然科学基金项目"山岳型旅游地水资源安全评价及调控机制研究--以黄山为例"(41201149/D010202);江苏省高校哲学社会科学项目"非物质文化遗产旅游体验价值评估及实证研究"(2014SJB662);淮阴师范学院青年优秀人才支持计划项目"非物质文化遗产旅游体验质量评价实证研究"

摘　　要：旅游主客交往是目前旅游理论研究的新热点。"沙发冲浪"立足于信任与真诚,注重人际互动,交往是"沙发冲浪"的基本依托和主要活动形式,具有完全不同于传统旅游活动的交往属性。本文以问卷调查为主,以网络文本分析为辅,从"沙发客"和"沙主"两个方面分析了两者交往行为特征。研究表明:双方主要交往动机为结交朋友,具体动机则各有侧重;因群体文化特征的有利支撑,双方交往意愿较为强烈,感知的交往障碍并不非常明显,相互评价都比较积极正面;少数"沙发客"对"沙发文化"理解有偏差,对交往活动产生负面效应;随双方关系密切程度提升,互动内容有增多与深入趋势,但成员参与比例趋于降低。Host-guest interaction in tourism has become a new hot topic in the field of tourism theory studies. Based on trust and sincerity and focusing on interpersonal interaction with interaction as the fundamental support and activity form,Couch-surfing owns an interaction attribute that is totally different from traditional tourism activities. Based on a first-hand investigation,this paper used a questionnaire survey and web texts analysis method to analyze the traits of the interaction behaviors of hosts and guests. The results show that the main communicative motivations between them are to make friends with differences in specific aspects; that both hosts and guests have strong desires for commination,because of the favorable the support of group culture; that there aren't obvious perceived barriers of communication; that the mutual evaluation is positive; that with a deviated understanding of Couch Culture,a minority of couch-surfers proved negative effects on the communication activities; that with closer intimacy,the contents of their interactions tend to grow in quantity and in depth,however with the increase of the rate of member participation.

关 键 词：沙发冲浪 沙发客 沙主 主客交往 旅游交往 

分 类 号：F59[经济管理—旅游管理]