农村纸媒阅读的媒介生态分析——以湖南农村为例  

The Media Ecology Analysis of the Rural Paper Reading——Taking Hunan Country as an Example

作　　者：余习惠[1] 彭倩敏 

机构地区：[1]湖南工业大学文学与新闻传播学院,湖南412007

出　　处：《湖南工业大学学报（社会科学版）》2015年第4期96-100,共5页Journal of Hunan University of Technology(Social Science Edition)

基　　金：湖南科技厅项目"湖南农村信息传播发展对策研究"(2011ZK3120)

摘　　要：纸媒在农村的传播一直处在发展的边缘,特别是在电视、网络发展加快的情况下,纸媒对农传播更显得贫乏无力。湖南农村受众纸媒阅读的现状就令人堪忧:农村受众阅读报刊的数量有限,希望阅读的报刊种类不足,同时还存在报刊送达时间延迟、购买渠道狭窄等问题,这与我国农村的媒介生态环境有着密切的关系。经济和文化生态环境是农村纸媒阅读困境的外在原因,媒体自身系统环境是农村纸媒阅读困境的内在根源。Paper transmission is always at countryside development. With the accelerating development of TV and internet, paper has further weakness in its transmission. In Hunan country, there are following problems oc- curred. Firstly, the number and the sort of the newspaper are limited ; secondly, postman always delays to deliv- ery. At the same time, the channel of purchasing newspaper is narrow. These are closely related with bad state of the rural media ecology. Generally speaking, the external causes of seldom people reading newspaper in country- side are economical and cultural ecological environment, and the internal and primary cause is media itself sys- tematic environment.

关 键 词：农村 纸媒 阅读 媒介生态 

分 类 号：G206.2[文化科学—传播学]