我国公益广告传播困境及其文化价值实现研究  

On Communication Predicament of Public Service Advertisement in China and Its Realization of Cultural Values

作　　者：汤劲[1] 

机构地区：[1]衡阳师范学院新闻与传播学院,湖南衡阳421002

出　　处：《衡阳师范学院学报》2015年第5期121-125,共5页Journal of Hengyang Normal University

基　　金：湖南省哲学社会科学基金项目"社会转型期公益广告的文化传播及其价值实现研究"(13YBA046)

摘　　要：我国公益广告起步较晚,但近年来发展迅速,社会影响力日趋扩大。受各种因素影响,当前我国公益广告传播中还存在诸多问题,在一定程度上消解了公益广告传播的应有效应。The public service advertisement in China started late,but it developed rapidly in recent years and the social influence is widening.Under the influence of various factors,there are still many problems in public service advertisement in China,which dispelled the due effect of the spreading of the public service advertisements in a certain extent.

关 键 词：公益广告 困境 文化价值 传播 

分 类 号：G206.3[文化科学—传播学]