农村居民养老保险满意度和忠诚度实证研究——基于信任的视角  

An Empirical Analysis on Satisfaction and Loyalty of the Rural Endowment Insurance System: Based on the Angle of Trust

作　　者：吴玉锋[1] 

机构地区：[1]西北大学公共管理学院,中国西部经济发展研究中心

出　　处：《中国经济问题》2015年第5期16-26,共11页China Economic Studies

基　　金：国家社会科学基金项目(13CRK004);2013年度教育部人文社会科学重点研究基地(西北大学中国西部经济发展研究中心)重大项目(13JJD630011);国家社会科学基金一般项目(13BGL117)的支持

摘　　要：本文运用对1042个农民的调查数据,实证分析了信任对农居保制度满意度和忠诚度的影响。研究有三大发现:第一,通过因子和均值分析发现,农民的信任可以分为特殊信任、社会信任和政治信任,农民的特殊信任水平最高,政治信任水平次之,社会信任水平最低;第二,基于回归分析发现,农民的特殊信任、社会信任和政治信任对农居保制度满意度均有正效应;第三,农民的特殊信任和政治信任对忠诚度有正向影响,但社会信任对忠诚度没有影响。本文从信任视角对农居保制度的满意度和忠诚度给出了一个理论解释并提出了政策建议。Based on the survey data of 1042 villagers,the article gives a quantitative analysis of the influence of trust on the satisfaction and loyalty of the rural endowment insurance system. The results of factor analysis and mean analysis show that the trust can be divided into particular trust,generalized trust and political trust,Particular trust level is higher,level of political trust is lower,general trust level is the lowest. The results of regression analysis find that the particular trust,generalized trust and political trust are good for the farmers＇ satisfaction,both particular trust and political trust are good for the farmer＇s loyalty,however,generalized trust shows no significance. The paper supplies a theory angle of view in order to explain the satisfaction and loyalty of the rural old- age insurance system and some policy.

关 键 词：信任 农村居民养老保险 满意度 忠诚度 

分 类 号：F323.89[经济管理—产业经济] F842.67