基于社会认知理论的农民工创业意向形成机制  

The Mechanism of Migrant Workers' Entrepreneurial Intention:A Social Cognition Theory Perspective

作　　者：徐悦[1,2,3] 段锦云[1,2,3] 

机构地区：[1]苏州大学心理学系,苏州215123 [2]教育部人文社科重点研究基地--苏州大学中国特色城镇化研究中心,苏州215123 [3]江苏高校协同创新中心“新型城镇化与社会治理协同创U新中心”,苏州215123

出　　处：《应用心理学》2015年第2期140-148,共9页Chinese Journal of Applied Psychology

基　　金：国家自然科学基金(71372180);教育部人文社会科学重点研究基地重大项目(14JJD190002);浙江省哲学社会科学规划课题(14NDJC162YB);苏州大学东吴智库课题

摘　　要：本研究从认知视角入手,采用被中介的调节研究设计,探讨农民工的一般自我效能感通过创业机会识别能力对创业意向的影响过程,以及创业榜样和创业效能感的调节作用。实证结果发现:一般自我效能感正向影响创业机会识别能力;创业榜样负向调节农民工的一般自我效能感与其创业机会识别能力的关系,同时农民工的创业效能感在其中起到正向调节作用,创业效能感越高,一般自我效能感对创业机会识别能力的影响越强;除此之外,农民工的创业机会识别能力中介了其一般自我效能感与创业榜样及创业效能感的交互作用对创业意向的影响。研究初步建立了以创业机会识别能力为中心的农民工创业意向形成机制模型。The present study mainly examined the interactive effects of general self-efficacy, entrepreneurial exam- ple and entrepreneurial efficacy towards migrant workers＇ entrepreneurial intention. Results showed ： （1） General self-efficacy was posltively related to entrepreneurial opportunity identification capability. （2） Moderated analysis results revealed that both entrepreneurial example and entrepreneurial efficacy moderated this relationship. That is, the positive rela- tionship between general self-efficacy and entrepre- neurial opportunity identification capability was wea- ker when migrant workers had a lot of entrepreneur-ial examples while stronger at a high level of entre- preneurial efficacy. （3） Entrepreneurial opportunity identification capability partly mediated these inter- active effects of general self-efficacy and entrepre- neurial example, as well as of general self-efficacy and entrepreneurial efficacy on entrepreneurial inten- tion. Future directions and limitations are also dis- cussed.

关 键 词：农民工创业意向 一般自我效能感 创业机会识别能力 创业榜样创业效能感 

分 类 号：B849[哲学宗教—应用心理学]