情绪影响框架效应的眼动研究初探  

A Preliminary Eye-tracking Exploration on the Influence of Emotion on the Framing Effect

作　　者：徐富明[1,2] 史燕伟 王伟[1,2] 李燕[1,2] 刘程浩[1,2] 李海军[1,2] 

机构地区：[1]华中师范大学心理学院暨湖北省人的发展与心理健康重点实验室 [2]青少年网络心理与行为教育部重点实验室,武汉430079

出　　处：《应用心理学》2015年第2期149-156,共8页Chinese Journal of Applied Psychology

基　　金：国家自然科学基金(71571083)

摘　　要：框架效应是指对同一问题的不同描述导致人们的选择发生转变的现象。自Tversky和Kahneman(1981)提出框架效应以来,研究者主要从认知和情绪两方面对框架效应进行解释。本研究结合使用情绪启动与眼动记录,采用2(框架:获益、损失)×3(情绪:愉快、平静、悲伤)的实验设计,探讨情绪对框架效应的影响。结果表明,框架和情绪启动的主效应均不显著,但是两者的交互作用显著。进一步分析发现:消极情绪(悲伤)引起被试出现明显的风险寻求倾向;消极情绪(悲伤)启动下被试对损失框架的认知加工程度和积极情绪(快乐)启动下被试对获益框架的认知加工程度均显著增强,具体表现为注视时间和注视次数的增加。The framing effect refers to a phenomenon in which different descriptions of an identical problem can result in different choices. Researchers explain the framing effect proposed by Tversky and Kahneman （ 1981 ） mainly from the perspective of cognition and emotion. Here in the current research, affective prim- ing and eye-tracking are combined to explore the e- motion＇ s influence on the framing effect by the de- sign of 2 （ framings： gains/ losses） x 3 （ emotions ： pleasant/calm/ sadness）. Results show that framing I has a significant main effect on participants＇ choice,but not emotions. However, the interaction effect of the framing and emotions is significant. Results show that negative emotion （sadness） leads participants to seek for risks and degree of cognitive processing a- bout losses framing increases significantly, positive emotion （pleasant） leads participants to risks aver- sion and degree of cognitive processing about gains framing increases, especially in the dwell time and fixation counts.

关 键 词：框架效应 情绪 眼动记录 

分 类 号：B849[哲学宗教—应用心理学]