基于AHP和FCEM的体育旅游资源评价体系构建与实证研究  

Construction and Empirical Study of Sports Tourism Resources Evaluation System Based on AHP and FCEM

作　　者：潘月顺[1] 马道强[1] 穆瑞杰[1] 

机构地区：[1]天津商业大学体育部,天津300134

出　　处：《河北体育学院学报》2015年第5期6-9,共4页Journal of Hebei Sport University

基　　金：天津市2012年度哲学社会科学规划课题(TJTY12-004)

摘　　要：通过文献资料法和问卷调查法,对体育旅游资源评价指标体系进行理论构建,并用数理统计法进行修正,确定评价指标体系的指标项,构建了包含3个一级指标、11个二级指标和37个三级指标的评价体系。采用层次分析法给相应的评价指标项赋值,并运用模糊综合评判法对构建的体育旅游资源评价体系进行实证研究。结果表明,本研究设计的评价体系可以较客观地对体育旅游资源进行评价,且具有较好的信度和效度。By methods of literature and questionnaire, this paper attempts to theoretically construct the evaluation index system of sports tourism resources, and then modify the system by mathematical statistics, determine the index items of evaluation in- dex system, construct a system which contains three first-level indicators, 11 second-level indicators and 37 three third-level indi- cators. AHP （Analytic Hierarchy Process） is adopted to assign voluation to each corresponding indicators, and then FCEM （Fuzzy Comprehensive Evaluation Method） is adopted to conduct empirical research for the above constructed sports tourism re- sources evaluation system. The results show that the designed evaluation system can objectively evaluate the sports tourism re- sources, and has good reliability and validity.

关 键 词：体育旅游 评价体系 层次分析法 模糊综合评判法 

分 类 号：G80-053[文化科学—运动人体科学]