我国农产品流通信息渠道满意度及感知价值测评  

Agricultural Product Circulation Channels of Information Satisfaction and Perceived Value Evaluation

作　　者：李孟涛[1] 林让 

机构地区：[1]东北财经大学,大连116025

出　　处：《信息资源管理学报》2015年第4期75-80,共6页Journal of Information Resources Management

基　　金：教育部哲学社会科学研究重大课题攻关项目"农产品流通体系建设的机制创新与政策体系研究"(12JZD025)

摘　　要：中国是一个农业大国,"三农问题"关系到经济发展与社会稳定。信息化时代下,农村信息服务体系的建设成为有效解决三农问题的新途径。本文通过830份有效问卷,运用方差分析方法对四种农产品流通信息渠道,即政府-传统、政府-现代、非政府-传统、非政府-现代渠道传播信息农户的满意度及感知价值进行测评。研究表明,农户通过政府-现代渠道获得的信息满意度最高,农户通过非政府-现代渠道获得信息感知价值最高。China is an agricultural country, the ＂agricultural problems＂ are related to economic development and social stability. In the information age, the construction of agriculture information service system become a new path to solve the problem of agriculture, rural areas and farmers. Through 830 valid questionnaires, this article uses the variance analysis method to analyze four kinds of information channels of agricultural products circulation, namely the government-traditional, government-modern, non-governmental-tradi- tional, non-governmental-modern channel, and to evaluate farmers＇ satisfaction and perceived value. Re- search showed that farmers have the highest satisfaction through the governmental-modern channel and have the highest perceived value through the non-government-traditional channel.

关 键 词：农产品流通信息 满意度 感知价值 农业信息服务 

分 类 号：F326.6[经济管理—产业经济]