非理性投资行为的形成机理  

The Formation Mechanism of Irrational Investment Behavior

作　　者：黄守坤[1] 鲁一鸣 李思瑶[1] 

机构地区：[1]山东财经大学保险学院,济南250014

出　　处：《价值工程》2015年第34期234-237,共4页Value Engineering

基　　金：教育部人文社会科学<农产品价格波动的金融化特征及其应对措施>课题基金的资助;编号:12YJA790035

摘　　要：投资在人们的现代经济生活中起到的作用越来越大,理性的投资可以得到理想的投资回报,为将来的大消费打好基础,但现实中的投资并非都是理性的,股票市场的大起大落、越来越多的投资陷阱等等,都有非理性投资的身影。本文从行为经济学的理论知识探讨了非理性投资形成的原因和机理,对非理性投资的表现规律进行了分析,结论有利于加深对非理性投资行为的认识,有效减少非理性投资给人们的生活造成的损失。Investment in people′ s modern economic life plays a growing role. Rational investment can get an ideal return on investment. This could lay the foundation for future big spending. But reality investment is not always rational investment. Stock market always ups and downs, more and more investment traps, etc., are typical irrational investment phenomenon. In this paper, we explore the causes and mechanism of the formation of irrational investment from the theoretical knowledge of behavioral economics and analyze the performance of the irrational investment law. The conclusion of the paper is conducive to deepen understanding of irrational investment behavior and effectively reduce the loss of irrational investment caused to people′s lives.

关 键 词：非理性投资 行为经济学 投资陷阱 

分 类 号：F012[经济管理—政治经济学]