农业景观资源对旅游者的吸引力探究——基于旅游照片的内容分析  

Exploration on Attraction for Tourists of Different Agricultural Landscape Resources——Based on Content Analysis of Agricultural Tourism Photos

作　　者：邱婷婷[1] 车生泉[1] 李玉红[1] 王玲[1] 

机构地区：[1]上海交通大学农业与生物学院农业部都市农业(南方)重点开放实验室,上海200240

出　　处：《上海交通大学学报（农业科学版）》2015年第5期68-75,共8页Journal of Shanghai Jiaotong University(Agricultural Science)

基　　金：农业部公益性行业(农业)科研专项(200903056)

摘　　要：农业景观随着农业旅游的发展而受到了越来越多的关注,但农业景观资源的吸引力评价体系目前尚未得以完善。利用旅游照片内容进行农业景观吸引力分析,可以对农业景观资源评价体系做出有效补充。本文借鉴内容分析法的原理,对网上收集的旅游者所拍摄的农业景点照片进行统计分析。由3名专家根据照片所反映的农业景观主体内容,对照片所属的的农业景观资源类型进行判断,并计算反映各类农业景观资源的照片数量占照片总数量的百分比。结果显示,反映农业自然资源、经济科教资源、人文景观资源的照片数量占照片总数量的44.28%、34.11%和21.61%,说明了不同类型的农业景观资源对旅游者的吸引力排序。从旅游行为和旅游心理等角度探讨各类农业景观资源之间存在吸引力差异的原因,主要在于旅游者出游目的以及旅游者生活环境与农业景观环境的差异度,并进而对农业旅游地的规划设计提出建议。Agricultural landscape attracts an increasing amount of attention with the prosperity of the agriculture tourism.However,the attractiveness evaluation system of agricultural landscape resources is still imperfect.It is expected to be an effective supplement to analyze the contents of the travel photos which are taken during the agriculture tours.In this paper,a statistical analysis on travel photos collected online is made in the light of the principle of Content Analysis.Based on the agriculture landscape contents,the photos are classified into different types reflecting agricultural landscape resources by 3experts;the percentage of each type of photos is also calculated.The result shows that the percentages of photos reflecting agricultural natural resources,economic and educational resources,cultural landscape resources account for 44.28%,34.11% and 21.61%respectively,which implies the attractiveness rankingof different types of agricultural landscape resources for the tourists.The reasons for this difference are also discussed from the perspective of travel behavior and tourism psychology,pointing out that the differences between tourists＇ travel purposes,between their living environment and the agricultural landscape environment are the main reasons for the attractiveness ranking.Recommendations are thereby proposed for the planning and design of agricultural tourism destinations.

关 键 词：农业景观资源 吸引力 旅游照片 内容分析 

分 类 号：TU986.2[建筑科学—城市规划与设计]