论汉江生态经济带的生态旅游营销策略  

Tourism Marketing Strategy of Hanshui Ecological Economic Zone

作　　者：李文璟[1] 

机构地区：[1]郧阳师范高等专科学校数学与财经系,湖北十堰442000

出　　处：《湖北工业职业技术学院学报》2015年第5期47-49,共3页Journal of Hubei Industrial Polytechnic

基　　金：湖北省普通高校人文社会科学重点研究基地"汉水文化研究基地"开放基金课题"汉江生态经济带旅游营销策略研究"(2015B04)资助成果

摘　　要：汉江生态经济带是长江经济带的重要组成部分,在湖北经济社会发展中具有重要的战略地位。汉江生态经济带突出发展生态旅游,既是顺应时代发展的需要也是提升旅游竞争力的重要途径。同时,汉江生态经济带发展生态旅游具有得天独厚的条件:自然生态资源禀赋良好,人文生态旅游资源丰富多彩,应该从开展特色生态旅游项目;精准定位、打造生态旅游品牌;多渠道宣传生态旅游形象等方面进行旅游营销。The Hanshui River Ecological Economic Zone is an important part of the Yangtze river economic belt, which has an im-portant strategic position in the economic and social development of Hubei province. It is the demand of timely development and an important way to promote the competitiveness of the tourism to highlight the development of ecological tourism of the Hanshui River Ecological Economic Zone. At the same time, ecological tourism development of the Hanshui River Ecological Economic Zone has the advantageous conditions： rich endowment of natural ecological resources, rich and colorful humanities ecological tourist re-sources, which encourage the development of characteristic ecological tourism projects by accurate positioning and building ecologi-cal tourism brand, through various channels to promote ecological tourism image in tourism marketing.

关 键 词：汉江生态经济带 生态旅游 营销策略 

分 类 号：F592.7[经济管理—旅游管理]