我国省级公共图书馆营销现状调查及分析  

Investigation and Analysis of Provincial Public Library Marketing Status

作　　者：许艺伟[1] 吴东敏[2] 

机构地区：[1]河海大学商学院,南京211100 [2]河海大学图书馆,南京210098

出　　处：《数字图书馆论坛》2015年第10期47-52,共6页Digital Library Forum

摘　　要：面对信息服务市场的激烈竞争,图书馆必须通过营销方式,吸引用户更好地利用图书馆。通过对我国31家省级公共图书馆营销现状的调查,分析了微博营销、视频营销、RSS服务营销等营销方式的具体应用情况,对我国省级公共图书馆营销特点进行了总结,最后提出了设立专门的营销部门,及时更新社交平台内容等建议,以期图书馆加强营销能力,提高自身建设,达到最大限度地满足读者需要的目的。Nowadays in the face of fierce competition in information service market, the library must be through marketing to attract users to make better use of the library. Based on the investigation of 31 provincial public library marketing present situation, this paper analyses the practices of different marketing methods, such as micm-blog marketing, video marketing, RSS marketing and so on. Then, the authors summarize the marketing characteristics of provincial public libraries. Finally, the authors put forward corresponding countermeasures, including setting up a special marketing department, updating social platform content and so on, in order to strengthen the library marketing ability and improve their construction to meet the needs of the readers.

关 键 词：公共图书馆 图书馆营销 营销方式 

分 类 号：G258.2[文化科学—图书馆学]