2015中国最具创新力金融服务品牌排行  

Announcement of the most innovative financial institutional brand in China in 2015

作　　者：本刊编辑部 陈闻 王月平 蒋燕 

出　　处：《经理人》2015年第11期70-83,21,共14页Manager

摘　　要：这是最好的时代，这是最坏的时代。2015年，经济形势不容客观，宏观，中国经济需要升级，微观，互联网、大数据和金融，正在快速的相互渗透，机遇和挑战并存。与此同时，中国金融却进入一个新的活跃期，掀起了前所未有的创新热潮，跨界金融、互联网金融迭起，传统银行自我变革、供应链金融应运而生。The year 2015 witnesses a new round of active financial year of China. Unprecedented innovation wave has been raised with the coming up of cutting-edge financing and internet financing, self revolution of traditional ban ks and the generation of supply chain financing. Which enter prises on the earth stand out in the massive entrepreneurship and innovation wave? Manager Magazine and Company Finance Magazine will announce the result of the most innovative financial institutional brand in China in 2015.

关 键 词：中国金融 创新力 服务品牌 机遇和挑战 供应链金融 经济形势 经济需要 传统银行 

分 类 号：F832.5[经济管理—金融学]