“政务微能力”刍议  

Study on the Micro Administrative Ability

作　　者：孟宏宇[1] 徐新民[1] 

机构地区：[1]内蒙古师范大学文学院,内蒙古呼和浩特010022

出　　处：《山西大同大学学报（社会科学版）》2015年第5期6-9,共4页Journal of Shanxi Datong University(Social Science Edition)

基　　金：内蒙古社科联项目"民族地区新媒体发展与政治信任之关系的实证研究"(14B02)

摘　　要：网络技术、自媒体环境带来了社会的"微时代",基层施政部门及公务人员把控新媒体的能力,以及网络舆情的运转态势,已成为影响施政效能和政府形象的重要因素。本文从新媒介与社会融合发展的现实背景出发,提出了政务部门及人员应当具备"政务微能力"的观点,就这一观点在广狭概述的基础上,从媒介环境和社会环境的卓识能力、新媒介的认知能力和新媒介的使用能力三方面做了进一步阐释,认为建设"政务微能力"必将有利于民主建设和科学决策,有利于舆情预警和舆论引导,有利于施政机构权威树立和形象声扬,并提出提升"政务微能力"的具体举措。Network technology, self media environment have brought the ＂micro time＂ to the society, basic administrative departments and public servants＇ ability to control new media and the situation of network public opinion have become important factors that influence administrative efficiency and government image. This paper, based on the integration and development of new media and society, put forward the idea that administrative departments and public servants should possess micro administrative ability, then explained it from vision abiity of media environment and social environment, cognitive ability of new media and the use of new media. To improve micro administrative ability will benefit democrative construction and scientific decision making, public sentiment warning and public opinion guidance, the establishment of authority and image of administrative departments. Finally, it put forward specific measures to promote micro administrative ability.

关 键 词：政务微能力 新媒体 媒介生态 政府形象 舆情 

分 类 号：D63-39[政治法律—政治学]