马基雅维里《君主论》的政治传播思想评析  

Machiavelli's Political Communication Ideas in The Prince

作　　者：杨思文[1] 黄晓军[1] 

机构地区：[1]南昌大学新闻与传播学院,江西南昌330031

出　　处：《南昌大学学报（人文社会科学版）》2015年第5期105-110,共6页Journal of Nanchang University(Humanities and Social Sciences)

基　　金：江西省社会科学"十二五"规划项目"新媒体对公共政策的影响研究"(14XW04);江西省社会科学"十二五"规划项目"社交媒体时代网络传言的传播机制及其舆论引导研究"(14XW06);江西省高校人文社会科学青年基金项目"新媒体如何影响公共政策"(XW1418)

摘　　要：马基雅维里《君主论》的政治传播思想主要包含领导者政治形象建构与政治信息调控两类。领导者政治形象建构方面,马基雅维里强调君主的内在品德修养与外在形象分离,君主在公共场合要善于伪装;在政治信息调控方面,强调武力配合宣传、以我为主纳谏等。前者在今天仍可借鉴,后者为集权主义传播观源头,应当批判。Machiavelli＇ s political communication thought in The Prince contains two types ： leader＇ s political image construction and political information regulation. In the aspect of leader＇ s political image construction, Machiavelli emphasizes acteristic in publi the separation of monarch c. In terms of political info what he wants to do, etc. The former is still which should be criticized. inner moral accomplishment and external image,and disguises his characteristic in public. In terms of political information regulation, Machiavelli emphasizes propaganda with force,to do what he wants to do, etc. The former is still worth hearing till today,and the later is the source of authoritarianism, which should be criticized.

关 键 词：马基雅维里 政治传播 领导者形象 集权主义 

分 类 号：G206[文化科学—传播学] D09[政治法律—政治学]