对旅游开发中的“伪文化”现象的思考  

A Study on the Pseudo-culture Phenomena in Tourism Development

作　　者：付超[1] 

机构地区：[1]河南科技学院食品学院,河南新乡453003

出　　处：《洛阳师范学院学报》2015年第10期25-29,共5页Journal of Luoyang Normal University

摘　　要：旅游"伪文化"是经过急功近利式的改造而失去原有面貌和内涵,且不被旅游接待地和旅游者认可的文化,包括与旅游相关的精神文化和物质文化。"伪文化"的"伪"并不在于其假,而在于其虚伪,假借着文化之名来抬高自己的身价愚弄大众。旅游"伪文化"在特征上具有庸俗性、虚构性、功利性,在活跃空间上更多的是在公共领域,如文物古迹、民俗文化、宗教文化和自然景观。防治旅游的"伪文化"现象,必须坚持开发与保护并重的原则,深度挖掘文化内涵,坚持真实性和商品化并重、传统化和现代化相互融合,以实现旅游与文化的科学有效融合。Tourism is an indispensable part of modern life, and it is one of the most important lifestyles and economic activities. In the past 30 years, China has realized the great transform from a main tourism resources country into a major tourist attraction in the world. With the development of the tourism and the improvement of people＇ s living standard, tourist has paid more attention to cultural experience and spiritual satisfaction in tour, culturetourism has continued to heat up. However, in recent years, distorted culture, which is also called pseudo-culture, has appeared in the process of developing the tourism resources in some areas. This kind of phenomena has had a negative effect on local tourism, society and culture. In order to realize the integration of tourism and culture scientifically and effectively, some suggestions are put forward from the aspects of placing equal stress on protection and development, exploiting cultural connotation of tourism resources ; balancing cultural authenticity and cultural commercialization; and merging tradition with modernity in tourism development.

关 键 词：旅游开发 伪文化 原因 消极影响 对策 

分 类 号：F590[经济管理—旅游管理]