湖南农产品连锁经营协同创新问题研究  

Study to the influence factors and strategy of agricultural chain management synergy innovation of Hunan

作　　者：张贵华[1] 石青辉[1] 

机构地区：[1]湖南商学院,湖南长沙410205

出　　处：《湖南商学院学报》2015年第5期12-16,共5页Journal of Hunan Business College

基　　金：湖南省社科基金课题"湖南农产品连锁经营协同创新发展研究"(项目编号:13YBA190)阶段成果之一;湖南省教育厅科研课题"经济新常态下湖南农产品连锁经营模式创新策略研究"(项目编号:15C0767)阶段成果之一

摘　　要：湖南作为农业大省,农产品营销一直是个引人关注的问题。笔者在回顾文献的基础上,通过市场调研,选取了其有效数据,运用结构方程和探索性因子分析法实证剖析了信任、协同创新管理能力等14个内部影响因素,政府政策、人才流动性等8个外部影响因素对农产品连锁经营企业协同创新的影响关联度,提出了推动湖南农产品连锁经营协同创新发展的相关建议。本文研究有利于解决湖南农产品连锁经营企业的协同创新难题,提升农产品连锁经营企业的协同创新能力,促进湖南农产品连锁经营的快速发展。as a big agricultural province, hunan province, agricultural products marketing has always been a notable problem. In this paper, on the basis of the review of the literature, through market research, select the valid data, using structural equation and exploratory factor analysis, the empirical analysis of the trust, collaborative innovation management ability of 14 internal factors of government policy, talent liquidity eight external influence factors such as the correlation between the influence of agricuhural chain management enterprise cooperative innovation, put forward to promote the development of hunan agricultural chain management synergy innovation Suggestions. In this paper to solve collaborative innovation problem of hunan agrieuhural product chain business enterprise, promote agricultural chain management enterprise＇s cooperative innovation ability, promote the rapid development of hunan agricultural products chain operation.

关 键 词：湖南农产品 连锁经营 协同创新 影响因素 发展策略 

分 类 号：F327.64[经济管理—产业经济] F727.64