我国体育产业融合的特征、类型及实现机制  

Research on Characteristics,Types and Mechanism of Sports Industry Integration

作　　者：李燕燕[1] 兰自力[2] 陈锡尧[1] 

机构地区：[1]湖北经济学院体育系,湖北武汉430205 [2]上海体育学院经济与管理学院,上海200438

出　　处：《首都体育学院学报》2015年第6期488-492,共5页Journal of Capital University of Physical Education and Sports

基　　金：湖北省体育社会科学研究项目(2015B015)

摘　　要：随着全球产业融合趋势的迅猛发展,体育产业融合趋势亦逐步增强。体育产业融合是基于体育消费需求高级化、价值主张变迁、技术创新、政府管制等干预,体育产业内部或与其他产业间,产业要素相互交叉、渗透及重组,导致原有体育产业边界模糊或收缩,进而形成新型产业形态的动态发展过程。体育产业融合当前发展主要呈现需求主导性、价值延展性、创新系统性、规制协调性4大特征。根据不同产业范围内价值链解构与重构特征,体育产业融合可分为重组型融合、交叉型融合、综合型融合3个基本类型。以鄂西神农架滑雪旅游为例的实证研究发现,受区域产业资源和市场竞争等诸多复杂因素制约,我国体育产业融合成长过程中阶段性表现并不突出,但其始终围绕"制度融合—技术融合—企业融合—业务融合"四位一体的实现,它们紧密联系,在体育产业融合过程中发挥着不可或缺的作用。With the rapid development of global industry convergence,the trend of sports industry integration is gradually enhanced.Sports industry integration is based on high-level sports consumption demand,changes in the value proposition,technological innovation,government regulation and intervention,sports industry and other industries,industrial elements intersect,infiltration and recombinant,resulting in the fuzzy boundary of the original sports industry or contraction,and the formation process of the dynamic development of the new form of industry.The current development of the sports industry mainly exhibits the four characteristics of demand leading,value extension,innovation system and the coordination of regulation.According to the characteristics of the value chain in different industries,the integration of sports industry can be divided into three basic types：restructuring type,fusion and integration.Taking the ski tourism in Shennongjia of western Hubei for empirical research,this paper has found that due to the constraints of regional industrial resources,market competition and many other complicated factors,the stage performance of sports industry is not prominent in the process of integration growth in China,but it sticks to the focus on the four-in-one model of＂system-technology-enterprise-business integration＂,the factors of which are closely related and play an indispensable role in the process of sports industry integration.

关 键 词：体育产业 产业融合 创新 效应 特征 类型 

分 类 号：G80-052[文化科学—运动人体科学]