都灵、温哥华、索契冬奥会文化创意的比较分析  

Comparative Analysis on Cultural Creativity between the Winter Olympic Games in Torino,Vancouver and Sochi

作　　者：阚军常[1] 张宏宇[1] 董宇[2] 王艾莎[1] 

机构地区：[1]哈尔滨体育学院,哈尔滨150008 [2]哈尔滨工程大学体育部,哈尔滨150001

出　　处：《首都体育学院学报》2015年第6期546-551,571,共7页Journal of Capital University of Physical Education and Sports

基　　金：2014年国家体育总局体育哲学社会科学研究项目(1999SS14030);2013年度教育部人文社科研究项目青年基金项目(13YJC890013)

摘　　要：运用比较法和文献资料法对都灵、温哥华、索契3届冬奥会的文化创意进行分析,旨在为我国2022年冬奥会文化创意活动提供借鉴。通过比较发现近3届冬奥会的文化创意存在着共性与个性特征。共性特征在于:1)均对往届优秀创意有所吸收;2)均以"历史与当代""国家与世界"2条文化主线为纲进行创意设计;3)科技与艺术是冬奥会创意的主要手段。个性特征则表现为都灵冬奥会崇尚对艺术的精神追求,温哥华冬奥会更加注重体育为人人的大众文化精神的传播,而索契冬奥会则强调表达大国复兴的文化心理。以上经验对我国申办、承办冬奥会提供有益启示。我国冬奥会的文化创意应立足于奥林匹克运动的本质与趋势,结合中国社会改革与发展实际,做好国家形象的构建与传播,抓住特点,制造亮点,以冬奥会为契机提升体育文化创意的整体水平。By using the research methods of comparison and literature review,this paper makes analysis on the cultural creativity in the Winter Olympic Games in Torino,Vancouver and Sochi.The main purpose is to provide the beneficial enlightenment for the 2022 Winter Games in China.Through comparison,it is found that there are some common and unique characteristics in the cultural and creative designs of the three Winter Olympics.The common features are：1）all three Olympics drew creativity from the past ones;2）they are all designed with two cultural clues which are＂the history and the modern＂and＂the nation and the world＂;and 3）technology and art are the major means used in all three Winter Olympics.The unique features are：the spiritual pursuit of art is the main theme of the Torino Winter Olympics;the Vancouver Games attached more importance to the publication of mass cultural spirit of sport for all;and the Sochi Olympic stressed on the cultural psychology of the national revival.The experience drawn from the above-mentioned Winter Olympics will surely provide beneficial reference for the bidding and organizing Winter Olympics in China.The cultural creativity of the upcoming Beijing Winter Olympics should focus on the national image construction and dissemination based on the nature and trend of the Olympic movement,in consideration of the situation of the social reform and development in China,by grasping the unique features and making highlights,so as to promote the overall level of the sports culture creativity in the context of the Winter Olympics.

关 键 词：吉祥物 奖牌 火炬 会徽 开(闭)幕式 

分 类 号：G811.21[文化科学—体育学]