新媒体:马克思主义大众化传播的现实选择  

New Media:a Realistic Choice of the Dissemination of Marxism Popularization

作　　者：隋秀英[1] 

机构地区：[1]辽宁师范大学马克思主义学院,辽宁大连116029

出　　处：《辽宁师范大学学报（社会科学版）》2015年第6期721-725,共5页Journal of Liaoning Normal University(Social Science Edition)

基　　金：中国博士后科学基金项目(2013M541247);教育部人文社会科学研究一般项目(15YJA710027);辽宁省社会科学规划基金项目(L14AKS004)

摘　　要：以互联网和移动互联网为代表的新媒体,日渐成为各种思想文化传播的新兴阵地。新媒体使马克思主义大众化传播内容的表现形式和传播手段更加多样化,能够拉近传播者和受众之间的距离,增加受众对信息的关注度,有利于大众参与信息传播和传播者及时获得信息反馈,使传播主题更具互动性和针对性。新媒体符合大众的信息接收习惯,也能契合马克思主义大众化的理论品格。积极主动地利用好、发展好新媒体的传播功能,对于巩固马克思主义在意识形态领域的指导地位,有效抵制各种反马克思主义、反社会主义思潮,利用新媒体进行蛊惑人心和动摇信仰的宣传具有重大战略意义。Internet and mobile Internet as the representative of the new media,have been increasingly emerging as positions of various kinds of ideological and cultural transmission.New media make the form of Marxism popularity content and communication more diverse,which is possible to narrow the distance between communicators and audiences,and to increase the attention of audience for information,and is conducive to the public to participate in the information dissemination so that the disseminators timely have access to information feedback,which makes communication more interactive and targeted.New media are consistent with the public＇s habit of receiving information,and also can agree with the theory character of popularization of Marxism.Active utilizing and developing the new media dissemination function has important strategic significance for the consolidation of the guiding status of Marxism in the ideological field and effective resisting all kinds of demagogic and shaken faith propaganda which anti-Marxist and anti-socialist ideological trend makes by the use of new media.

关 键 词：新媒体 马克思主义大众化 传播 

分 类 号：G641[文化科学—高等教育学]