我国绿色食品营销对策与研究  

The Research on Green Food Marketing

作　　者：白琳[1] 

机构地区：[1]陕西国防工业职业技术学院,710300

出　　处：《现代营销（下）》2015年第9期78-79,共2页Marketing Management Review

摘　　要：我国从90年代开始提出鼓励发展绿色食品,1993年,中国绿色食品发展中心加入IFOAM,经过20多年的发展,我国绿色食品产业取得不小的成绩。然而在过去绿色食品研究发展过程中仅重视绿色食品认证过程及生产管理过程,忽略了绿色食品营销的重要性,本文站在营销的角度,分析我国绿色食品营销发展现状及存在的问题,提出我国绿色食品营销应采取的对策。From the beginning of the 90＇s China proposed to encourage the development of green food, in 1993, China＇s green food development center to join the IFOAM, after 20 years of development, China＇s green food industry has made some achievements. However, in the past, the research and development of green food only pay attention to the process of green food certification and pro- duction management process, the importance of green food marketing, this paper is to analyze the current situation and problems of green food marketing in China, and put forward the Countermeasures of green food marketing in China.

关 键 词：绿色食品 绿色食品营销 营销对策 

分 类 号：F426.82[经济管理—产业经济]