扬州高校学生新媒体阅读的现状与推广策略  

The Current Situation of New Media Reading of University Students in Yangzhou Area and the Promotion Strategies

作　　者：石继华[1] 李绮[1] 

机构地区：[1]扬州市职业大学图书馆,江苏扬州225009

出　　处：《科技情报开发与经济》2015年第20期73-75,共3页Sci-Tech Information Development & Economy

基　　金：2015年度扬州市社科研究课题暨<扬州蓝皮书>研究课题"扬州高校学生新媒体阅读的现状与推广研究"

摘　　要：随着新媒体及其技术的发展,新媒体阅读已经成为一种潮流。为进一步了解扬州高校学生新媒体阅读的现状,有针对性地开展阅读推广,发挥阅读在学生成长中的作用,对扬州具有代表性的3所高校的学生新媒体阅读状况进行了调研。调研发现扬州高校学生在新媒体阅读认知、阅读素养与技能等方面存在着一定问题,进而在分析研究的基础上,提出了具体的阅读推广策略。With the development of new media and their technologies, the new media reading has become a trend. In order to further understand the current situation of new media reading of university students in Yangzhou area, to carry out targeted reading promotion, and to give full play to the role of reading in the growth of students, this paper conducts an investigation on the new media reading status of the students in three representative universities in Yangzhou area, finds some problems existing in the new media reading cognition, reading literacy and skills of university students in Yangzhou area, and based on the analytic research, puts forward some concrete strategies for the reading promotion.

关 键 词：高校学生 新媒体阅读 阅读现状 推广策略 扬州地区 

分 类 号：G252[文化科学—图书馆学]