利用知识服务与知识传播提升学术期刊品牌影响力  

To enhance brand influence of academic journals by knowledge services and knowledge dissemination

作　　者：蔡斐[1] 

机构地区：[1]北航文化传媒集团<航空学报>编辑部,北京100083

出　　处：《编辑学报》2016年第3期253-255,共3页Acta Editologica

摘　　要：学术期刊要重视知识服务与知识传播。引领学科发展,为行业服务,是学术期刊的办刊宗旨;通过多种渠道,加大知识传播,是学术期刊的重要责任。文章以《航空学报》编辑部办刊为例,通过约、组综述稿件,策划出版专刊、专栏,引领学科发展;通过开展科技论文写作讲座,提供知识服务;通过开放存取(OA)、论文推送、搭建微信公众平台等多种渠道,加速知识传播,最终提升期刊的品牌影响力。Academic journals should attach importance to knowledge service and knowledge dissemination. Leading the development of academic disciplines and servicing for industry are the aims of academic journals. Increasing the knowledge dissemination is an important responsibility of academic journals through a variety of ways. This paper takes the running experience of editorial office of Chinese Journal of Aeronautics as an example,by inviting review articles,planning for the publication of special issues and columns, leading the development of the academic disciplines. By organizing lectures of sci-tech paper writing,the knowledge service can be provided. And by using open access( OA),pushing electronic papers,and building We Chat public platform,the knowledge dissemination can be accelerated,and the brand influence of journals can be enhanced ultimately.

关 键 词：学术期刊 品牌影响力 微信公众平台 开放存取 

分 类 号：G237.5[文化科学]