城市形象危机修复的战略路径构建——基于归因理论的东莞案例分析  

On the Strategic Construction of the Crisis Renovation for City Image——A Case Analysis of Dongguan Based on Attribution Theory

作　　者：李镓[1] 秦祖智[1] 

机构地区：[1]武汉大学新闻与传播学院,湖北武汉430072

出　　处：《广西师范学院学报（哲学社会科学版）》2015年第6期126-129,共4页Journal of Guangxi Teachers Education University：Philosophy and Social Sciences Edition

摘　　要：城市形象是公众对一个城市的整体认知,城市形象危机是城市形象遭遇负面认知效应的集中爆发。该研究以广东东莞为研究范例,运用归因理论与城市形象修复理论,对城市形象面临危机时如何修复、重塑进行探讨。研究沿着形象核心要素构建和内涵挖掘的路径,构建了以城市形象危机公关策略为危机化解工具、以城市形象重塑战略规划为实施方案、以产业转型为城市形象塑造核心战略的东莞城市形象修复路径。The city image is the public’s overall cognition of the city .Meanwhile ,the crisis of the city image is an accumulative outbreak when city image suffer from negative cognitive effects .Based on the attribution theory and the renovation theory for city image ,the study takes Dongguan as the research sample ,and discusses how to renovate the city image when it faces with the crisis .Following the path of constructing image core elements and excavating the connotation ,the research has con‐structed the path diagram of Dongguan city image renovation .

关 键 词：城市形象危机 形象修复 战略路径 

分 类 号：G206[文化科学—传播学]