学生社团新媒体内容建设的困境及思考——以吉大新闻网微信公众平台为例  

The Difficulty and Thoughts on Content Construction of New Media of Student Organizations

作　　者：陈建华[1] 于姗姗[1] 王朔[2] 

机构地区：[1]吉林大学互联网信息办公室,吉林长春130012 [2]吉林大学新闻与传播学院,吉林长春130012

出　　处：《内蒙古师范大学学报（哲学社会科学版）》2015年第5期129-132,共4页Journal of Inner Mongolia Normal University：Philosophy and Social Sciences Edition

摘　　要：在新的时代背景下,新媒体发展势如破竹,多姿多彩的媒介种类滋养了当代大学生极具个性化的信息需求和审美品位,同时,新媒体的传播主体多元化、信息多样化、受众细分化、实时传播、双向互动等特点,又增加了信息把控、传播的难度。在来势汹汹的新媒体发展大潮下,面对审美情趣和信息需求日渐多样化的在校大学生群体,学生社团的新媒体实践探索无疑面临着重重机遇和挑战。In the new era, new media are developing greatly. Colorful types of media satisfy the individualized information needs and aesthetic taste of college students. Meanwhile, the transmission subjects of new media are diverse, the information various, audient different, and the transmission simultaneous and interactive. This increases the difficulty in information control and spread. In this wave, faced with the increasing diversified needs of college students, the student organizations undoubtedly are confronted with both opportunities and challenges in practice.

关 键 词：新媒体 学生社团 思考 

分 类 号：G206.2[文化科学—传播学]