“淘宝—特色中国·招远馆”上线 为烟台首家在“淘宝—特色中国”上线的县级市  

"Taobao-Specialties in China.Zhaoyuan Store" Was Officially Online

作　　者：夏红尧 于波 

出　　处：《走向世界》2015年第48期44-45,共2页Openings

摘　　要：11月6日，由国家级招远经济技术开发区倾力打造的“淘宝-特色中国·招远馆”正式上线。作为烟台首家在“淘宝-特色中国”上线的县级市，招远馆将助力地域经济文化发展，向全世界消费者展示极具浓郁地域文化特色，在“特色中国”之旅中走向世界。Forged by the national-leveled Zhaoyuan Economic and Technological Development Zone, 'TaobaoSpecialties in China.Zhaoyuan Store' was officially online on Nov.6,2015.As the first countylevel city in Yantai that has been online in the 'Taobao-Specialties in China,' the Zhaoyuan store will facilitate the regional economic and cultural development,show the deeply local culture to customers all over the world and go to the world in the journey of the 'Specialties in China.' As the capital of gold in China,in order to encourage local internet start-up,promote e-commerce development and make known the brand of the capital of gold in China,Zhaoyuan built up the E-Commerce Industrial Park,issued a series of favorable policies to positively lead and support the development of e-commerce businesses and worked together with Hangzhou Zeya E-Commerce Co.Ltd.to form the '1+1+1' operation model that integrated the government,the operation service provider and the platform.The government endorses the quality inspection and product safety guaranty and provides policy support;the operation service provider is in charge of sales and promotion including the channel,marketing planning and the custom system;the platform works at the basic flow including the setup of product database and merchandize and seller management mode.

关 键 词：县级市 中国 淘宝 烟台 经济技术开发区 地域文化特色 文化发展 地域经济 

分 类 号：F299.21[经济管理—国民经济]