运营商存费送业务分析及策略建议  

Analysis and Policy Recommendations of Operator Deposit Fee to Send Service

作　　者：申志伟[1] 吕恒[1] 崔瑞媛[1] 

机构地区：[1]中国联合网络通信有限公司研究院,北京100032

出　　处：《互联网天地》2015年第11期74-77,共4页China Internet

摘　　要：在"营改增"和"营销成本压降"的大背景下,通过存费送业务来稳定粘合用户是当前运营商进行市场促销的重要手段之一,对存费送业务用户的通信行为进行分析并梳理出用户特征,进而提出相应的策略建议,为更好地开展该项业务提供参考。Under the background of value-added tax and cost pressure drop, the operators using the deposit fee to send service to stabilize the user was one of the important means of market promotion. The commnication behavior of tire users wbo deposit fee to send service was analysed and their features were teased out. and then the corresponding strategies recommendations were put forward to provide a reference ibr the better development.

关 键 词：存费送业务 用户分析 策略建议 

分 类 号：F626[经济管理—产业经济]