从新体育刊系看当代中国生活类体育期刊的传播特征  

New Sports issue is to see Life in Contemporary China spread Characteristics of Sports Journals

作　　者：邓茜[1] 

机构地区：[1]西南财经大学体育部,四川成都611130

出　　处：《当代体育科技》2015年第14期229-231,共3页Contemporary Sports Technology

摘　　要：该文以新体育刊系作为考察的对象,力图从期刊的工具本性(物质手段)入手,对当代生活类体育期刊的传播特点、优势和局限,传播符号如何表达传播内容,如何在竞争中扬长避短作客观的研究,探索最具生活类体育期刊"个性"的传播方式,以期为识别并发挥中国生活类期刊最佳的传播机制建立某些理论依据,为未来中国生活类体育期刊的发展趋势提供参考,使其对当代中国生活类期刊以及当代中国体育信息传播理论的丰富和实践有所裨益。This paper studies the new sports publication system as object,from the tools of the journal nature（material）,the spread of sports journals in contemporary life characteristics,advantages and limitations,the transmitted symbols to express the contents,how to foster strengths and circumvent weaknesses in the competition for objective research,explore the most life sports journals ＂personality＂ mode of transmission,so as to recognize and exert the best transmission mechanism of China life journals to establish certain theoretical basis,for the future development trend of China life sports journals for reference,make the life of contemporary China such journals as well as the theory of contemporary Chinese sports information communication,rich and practical help.

关 键 词：体育期刊 生活类 当代中国 传播 

分 类 号：G8[文化科学—体育学]