基于合作意愿度的质量选择模型构建  

Quality Choice Model Based on Cooperative Willingness Degree

作　　者：王瑞[1] 尤建新[1] 曹玉红[1] 

机构地区：[1]同济大学经济与管理学院,上海200092

出　　处：《同济大学学报（自然科学版）》2015年第11期1758-1764,共7页Journal of Tongji University:Natural Science

基　　金：国家自然科学基金(71402090)

摘　　要：为分析企业在综合考虑长、短期利益的情况下的质量选择及质量水平的变化趋势,建立了质量选择模型.通过公式推导和数值模拟,得出在多次合作情况下,存在质量水平最优解,而且随着合作次数的增多,质量水平会趋于平稳.同时分析了质量水平与价格、顾客预期利润率、信用积分均值、合作意愿度的关系,以及顾客合作意愿度与预期利润率的关系.A quality choice model was established to analyze the enterprise＇s quality choice considering both immediate and long-term interests and the change tendency of quality level. By using formula deduction and numerical verification, it is concluded that there exists an optimal quality choice. The relationship between price and quality level, customer expected profit ratio and quality level , credit mean and quality level, cooperative willingness degree and quality level, cooperative willingness degree and credit mean was analyzed.

关 键 词：质量 质量选择 合作意愿度 长期利益 短期利益 

分 类 号：C931[经济管理—管理学]