地域性差异视角下的网站分类用户心智模型空间性研究  

The Research of Spatial Measure of Users' Mental Model of Website Category from the View of Regional Differences

作　　者：强韶华[1] 吴鹏[2] 

机构地区：[1]南京工业大学经济与管理学院,南京211816 [2]南京理工大学经济管理学院,南京210094

出　　处：《现代图书情报技术》2015年第11期68-74,共7页New Technology of Library and Information Service

基　　金：中央高校基本科研业务专项资金"移动互联网服务使用偏好学习机制研究"(项目编号:30920140111006);江苏省高校哲学社会科学研究项目"基于用户行为的网站信息共享中隐私权保护研究"(项目编号:2012SJB870004)的研究成果之一

摘　　要：【目的】根据地域差异,发现和验证网站分类目录的组织结构与用户主观认知的相似性特征,支持网站个性化设置。【方法】结合心智模型理论和日志挖掘方法,利用网站日志数据获取用户认知,利用多维尺度法分析不同地域用户期望的网站分类目录心智模型差异。【结果】结合案例网站提供的数据进行实证研究,验证结果显示不同地域用户的心智模型存在差异。【局限】试验数据较少,需要更多同类数据的验证。【结论】不同地域的用户对网站的分类目录具有不同的心智模型,可以进行个性化的目录体系设置,以更符合用户的使用习惯,提高用户满意度。[Objective] This paper is to analyze the similarity between the organization structure of the website category and the user＇s subjective cognition directly based on the view of regional differences, which can support the website personalization. [Methods] Combined with the mental model theory and Web log mining method, this paper uses the website log data to obtain the user＇s cognition, and uses the multidimensional scaling to analyze the user＇s mental models of expected website category hierarchy from different regions. [Results] It is verified that there are differences in the mental models of the user＇s from different regions based on a Chinese e-commerce website case. [Limitations] In this paper, the test data is relatively small, and the new method needs to be verified by the more data. [Conclusions] The users＇ mental models of expected website category hierarchy are different according different regions. We can set up a personalized category hierarchy for users of different regions, which can better meet their use habits and improve their customer satisfactions.

关 键 词：多维尺度 心智模型 网站分类目录 日志挖掘 

分 类 号：TP393.092[自动化与计算机技术—计算机应用技术]