高校图书馆建设校园文化品牌的实践研究——以华南农业大学图书馆为例  

Practice Study of Campus Culture Brand Construction in University Library——A case Study of South China Agricultural University

作　　者：史艳丽[1] 彭细珍[1] 

机构地区：[1]华南农业大学图书馆,广东广州510642

出　　处：《农业图书情报学刊》2015年第12期86-89,共4页Journal of Library and Information Sciences in Agriculture

摘　　要：开展文化服务活动是高校图书馆的职责所在,建设校园文化品牌则是推动文化服务活动持久开展的重要途径。首先提出了校园文化品牌的建设策略,分析了华南农业大学图书馆在建设"校园读书节"这一文化品牌的实践探索,总结了校园品牌建设的成功经验,并指出了未来努力的方向。Promoting culture service is the mission of university library. Campus culture brand construction is the important way to promote culture service permanently. The paper suggested the construction strategy of campus culture brand, and then analyzed the practical exploration of implementing campus reading festival in South China Agricultural U- niversity, and finally summarized the success experience and the future trend of culture service.

关 键 词：高校图书馆 校园文化 品牌建设 校园读书节 

分 类 号：G252[文化科学—图书馆学]