杭州市创意农业消费需求分析  

Analysis of Consumption Demand of Creative Agriculture in Hangzhou

作　　者：李宝杨[1] 沈佳薇[1] 奉小斌[1] 陈鹏飞[1] 童晶晶[1] 

机构地区：[1]浙江理工大学经济管理学院,杭州310018

出　　处：《浙江理工大学学报（社会科学版）》2015年第6期483-488,495,共7页Journal of Zhejiang Sci-Tech University：Social Sciences

基　　金：浙江省哲学社会科学规划课题(14NDJC196YB);国家自然科学基金项目(71302125);浙江省高校人文社会科学重点研究基地浙江理工大学应用经济学基地(2015YJYB03;2014JDLXZD01;2014YJZD05;2013YJZD04);大学生科技创新项目(2014R406004)

摘　　要：创意农业是传统农业向现代农业转型升级的重要途径。通过走访杭州市农业开发公司和对571位居民进行问卷调查,发现杭州创意农业存在着消费市场未完全打开、创意农业发展影响因素复杂、专业人才难留等情况,并分析了不同特征的居民对创意农业的消费需求偏好。为促进杭州创意农业快速发展提出相应的对策和建议。Creative agriculture is an important way for the transformation of traditional agriculture to modern agriculture. We interviewed some agriculture companies and investigated 571 citizens in Hangzhou. It is found that creative agriculture in Hangzhou has the following situations, consumer market is not fully opened; influence factors of creative agriculture are complex; it is difficult to retain professional talents. Besides, We analyze the preference of residents with different characteristics to the creative agriculture. Finally we make propose suggestions for the development of creative agriculture.

关 键 词：创意农业 现代农业 需求 偏好 中国杭州 

分 类 号：F326[经济管理—产业经济]